Zen and the art of making money
December 21st, 2007 by moniesThe daily practice of Yoga alone does not explain the successes of Eduardo Costantini, but it does at least suggest that an independent turn of mind played a part. Costantini, 53, is one of the few survivors among the fast-money speculators who profited from Argentina’s economic turmoil of the 1970s and 1980s.
Not only that, he realized ahead of time that the party would end, changed his strategy, and even managed to grow his fortune in times of protracted recession.
Today Costantini’s empire stands on asset management, commercial property and a US$500 million housing development north of Buenos Aires. More importantly, Costantini is emblematic of a new style of tycoon for Latin America: self-made, entrepreneurial, informal, visionary and committed to something more than making money In addition to his real estate developments, and the US$800 million that his closely held Consultatio brokerage firm manages (divided equally between its own funds and those of institutional investors), Costantini’s current extracurricular activity is the construction of a museum of Latin American art in the city of Buenos Aires.
It is no meager gift. The collection and the museum together are valued at US$100 million. There are 160 works in the collection, many of them crafted by icons of 20th century Latin American art: Diego Rivera, Frida Kahlo, Emiliano Di Cavalcanti, Xul Solares. It may very well be the best collection of Latin American art anywhere–and if there remains any doubt, Costantini is rapidly acquiring the pieces that will guarantee the preeminence of his collection.
Never one to fall behind the times, Costantini is also dabbling in the New Economy He is involved in three ventures to which he has attracted investors such as Softbank and Mexico’s Carlos Slim Helu: Dineronet.com, an online financial services site; Hogardigital.com, a site for buying or renting property; and 7por24.com, a business-to-business site connecting food producers and independent self-service supermarkets.
Commercially speaking, however, the apple of his eye by far is NorDelta, a mega-development north of Buenos Aires. There, on 1,600 hectares, Costantini is building what he calls a ciudad-pueblo for 60,000 residents, complete with three high schools, a university, an office park and commercial space–all on what was once nothing more than a strategically located swamp.
It is a monumental task and Costantini has moved 20 million cubic meters of earth to make it happen. Since the 1970s, others have ogled the vast plot only 30 minutes from downtown Buenos Aires, but the sheer magnitude of the undertaking overwhelmed most. In the mid-1990s, Australian investor Kerry Packer formed a consortium to develop the land, but got cold feet after the 1997 Asian financial crisis.
With NorDelta, Costantini is playing catch up in a big way He admits that, at first, he missed out on the property boom in Buenos Aires’ northern suburbs when it began five years ago. But, in a masterful move, he has trumped his competitors with this pharaonic construction project.
Ricardo Cavanagh, an analyst at the Raymond James investment bank, calls NorDelta an “astounding gamble,” but one which he believes will succeed in spite of the present recession in Argentina and the oversupply of new developments. “I have no doubt NorDelta will fill up,” he says.
TO UNDERSTAND THE WHIRLWIND that Costantini has become, one has to look at his past. His epiphany, it seems, came when be was 14. In a story that should give hope to parents with troublesome kids, Costantini was the family comedian and, to put it lightly, an indifferent student. One of 13 children raised in the posh San Isidro suburb of Buenos Aires, he failed two class grades. He even managed to get thrown out of a school his father had founded.
His parents responded by sending him to boarding school. “Imprisoned” under the stern gaze of tough priests who had no qualms about corporal punishment, the young Costantini changed his ways. Released after a year, he threw himself into his studies, eventually graduating with the second-best grade point average in his class. “Since I had a very bad image,” he reflects, “I may have gone to the other extreme to change it.”
Author: Kevin Footer
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