Gibson’s Passion for making money
December 22nd, 2007 by moniesThe replicas of the nails used to crucify Jesus are part of the official merchandise for Gibson’s controversial and violent new movie, released this week on Ash Wednesday. The movie has been attacked for stirring up anti-Semitism - an allegation Gibson angrily denies.
Some Christians believe the nail may become a new sign of faith superceding the cross. Others say it is just macabre.
The necklaces are selling like hot cakes across the US in Christian bookshops and other Christian stores. Made from pewter, the two and a half inch nails retail for $17.
The nail bears the inscription Isaiah 53:5 - an Old Testament verse which reads: “He was pierced for our transgressions.” Hundreds of stores across America are getting approval to sell items linked to the movie, such as books, lapel-pins, key chains, coffee mugs and T- shirts. Religious shops in the UK will follow suit soon.
Tina Weldon, who manages the Family Christian Store in Newark, said: “The response has been overwhelming. They want to buy it. It’s very symbolic for a lot of people.”
Gibson has licensed a Californian company to make the nail necklaces and other merchandise. Charles Houser, of the American Bible Society, said: “The cross has become such a benign jewellery item. The shock of its original form is lost to modern people.
“Choosing the detail of the spike would be to reinvigorate the image. They’re really trying to capture that this was that day’s form of execution.”
However, Rev Forrest Church from New York said the pendants were “macabre”, adding: “I expect the prominence of the nail reflects the prominence of the gore in the movie itself. That becomes the icon of identification.”
Author: Neil Mackay
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