You can make money with your service department
August 1st, 2007 by moniesFor decades, outdoor power equipment dealers have invested money and time, sent their technicians to service schools, spent thousands of dollars equipping the department - and at the end of the year discovered that the labor income would not pay the technicians wages. After a few years of living with losses it’s easy to begin believing “it’s impossible to earn a profit with a service department.” The end result is like eating junk food. Do it long enough it will take its toll on health. Because of conditioning from listening to “it’s impossible to earn a profit with a service department,” when exposed to the truth they walk past without hesitation. A hardening of the attitude has caused rickets of the mind.
If your dealership has struggled year after year with a dependent, non-profitable service department, and your current labor rate and department efficiency are not paying the bills, then realize:
It’s what you don’t know that’s keeping you from earning a profit.
This may be old news for some dealers, but truth is “you cannot continue to manage your service department using the same principles and produce a different result.” In simple terms, what is not written holds the key to service department success. Something must change in a process and/or policy, if a different result is expected and produced.
If you’re ready to make some changes, seek the truth. Get the facts. There are some specific things you must know in order to manage your service department for profitability.
You’ll find them in the following principles. Use them as a guide for setting-up and/or managing the service department for efficiency and profitability.
Principle number One: Know the hard cost
The service department is responsible for its share of the rent, electricity, taxes, maintenance, etc. Additional costs are incurred in properly equipping the department: benches, lifts and tools of all kinds and sizes. This cost must be identified before it is possible to establish - a relative hourly shop labor rate. Wages and benefits are not included. Assign an equitable share of the hard cost to the service department.
Principle number Two: Establish an equitable hourly shop labor rate
Following is a scientific process to determine your shop’s equitable hourly labor rate. After assigning a share of the hard cost, add the cost of technicians to produce a total cost for operating the department. The next step includes asking and answering this question: At the present labor rate, example $50.00 per hour, how many hours must we bill to customers to pay expenses. Should the number of hours represent 75% of payroll hours, there are too few hours left in each day to earn a profit. Managing your service department as a separate profit center requires a balance between cost of operation, hours billed to the customer, payroll hours, and the hourly shop labor rate.
Principle number Three: Qualified Core Technicians
At the center of a profitable service department are technicians who are experienced, qualified and certified. Professional technicians are those who accept responsibility for personal productivity and efficiency. Inexperienced technicians cannot perform at an efficiency rate sufficient to producing equitable profits. Hire trainees for future expansion and growth.
Principle number Four: Manage the service department for efficiency and productivity
Each technician is accountable for daily performance. The service manager is accountable for the department’s daily efficiency and productivity. To receive the most from your investment, establish fair and equitable pay scales. Incentive programs are designed to maximize the profit potential by raising the performance level of the employee.
Principle number Five: Manage the service department as a separate profit center.
Due to the ever-changing mood that affects department revenues, the service department requires constant supervision throughout each day. Here are a few issues that impact revenue: The customer’s equipment is poorly maintained; encountering difficult and unusual technical problems; incomplete or lack of technical information; inability to complete the job for the need of parts or special tools; poor working conditions and minor injury can have a negative impact on hours billed. The objective is to solve the problems as they occur.
Principle number Six: Marketing and promoting the service department
Author: Yount, Jim
Posted in Uncategorized |